Many useful products have been invented to make life easier due to the industrial revolution.
Automation and the development of Information Technology have made life easier, but the lack of exercise among humans has become a social problem.
According to the WHO (World Health Organization), 1.4 billion people around the world suffer from various diseases due to lack of exercise. In Japan, more than 1 in 3 people lack exercise. (September 2018)
According to the National College Cooperative Students Committee, the lack of exercise is in the third place of the risk factor related to death in Japan and 50,000 people die annually. (July 2018)
Most people know that you need exercise, in order to lead a healthy lifestyle, but it usually can't be done for a variety of reasons or that participation in it doesn't last long.
A research in Swiss University of Geneva and Geneva University Hospital, Leuven Catholic University in Belgium, by the Canadian University of British Columbia study, indicate that the human brain is set to tend to choose the easy way. (2018)
If exercise is not fun, most people are not motivated to continue at it or to even start with a program.
To solve this problem, we are working to create an environment where sports could be thoroughly enjoyed.
Another problem is that there are a lot of sports with low audience participation.
Our institution will introduce various sports on the theme of lack of exercise leading to an increased awareness of minor sports in turn, this would result in an increase with the quantity of players.
With this scenarios, sports organizations can then escape difficult financial situations.
The reality is that at most only 10% of athletes can live in that environment.
Most athletes will not be able to survive in their sport if they do not work in a different industry.
Our goal is to encourage more people to experience sports to maintain their interest in an active lifestyle and to introduce the concept of working in the said environment.